The British Council is the world's leading cultural relations
organization and creates opportunities for people in the UK and
worldwide to understand each other, to work together and learn from one
another. We see this as crucial to building secure, more
prosperous and sustainable futures for us all. We build trust and
understanding between different countries and cultures and
develop strong international links that are of benefit to people
in Britain and the rest of the world.
The British Council is recruiting to fill the below position below:
Job Title: Digital and Social Media Manager
Location: Lagos
Region: Sub Saharan Africa
Department: Digital
Job Category: Digital
Pay Band: Pay Band 6
Purpose of Job
- The Digital and Social Media Manager will be responsible for
developing and delivering high quality content across social media
channels for the relevant Strategic Business Unit - Exams &
Programmes. - The content will be delivered through close liaison with teams in question.
- The post holders will be proactive and creative, working
collaboratively with colleagues to define and implement digital
strategies, plans and campaigns for the Business Units.
British Council Operating Context
Current:
- Nigeria is one of the largest economies in Africa. It is also
the most populous country with over 180 million citizens. The UK is its
largest trading partner. Nigeria holds significant political power in
the region and internationally and its society retains a positive
attitude to the UK. - Therefore, there continue to be major opportunities for the UK
and BC to build on our strong existing relationships with the Nigerian
government, institutions and customers/audiences. - Partners and clients include government, public and private
institutions, foundations, private sector organisations and civil
society. We work closely with the wider UK mission including DFID and
UKTI. - Nigeria has the largest exams operations in SSA. There are
currently over 40 members in the exams team. Nigeria examinations work
encompasses Schools exams via our partnership with Cambridge
International Education (CIE), IELTS (International English Language
Testing System), and a wide range of academic and professional
qualifications. Last year, we delivered 90,000 exams on a turnover of
£8.2m. - This financial year, there are growth targets to achieve income
of £9.2m. Customer service, operational quality and compliance are
critical to the business. Developing flexible and appropriate delivery
models is vital in responding to the challenges working across the
country. - However, there are
complex and substantial risks to this work i.e. security and
compliance. - Nigeria is the British Council’s largest operation in
sub-Saharan Africa with offices in 4 cities – Port Harcourt in the
south, Kano in the north, Abuja the Federal capital and Lagos the
commercial centre. We also have a number of project offices across the
country. - Our 200 staff work across a range of states delivering large
scale contracts, partnership programmes, examinations, projects as well
as services in Arts, Education & Society and English & Exams. We
are already achieving substantial impact and income (current annual
income is £27.2 million) and have plans to grow and develop our impact
further.
Future:
- 42% of Nigeria’s population is under 14. The government has
recognised that its Vision 2020 must address the aspirations of this
young population as part of its drive to achieve peace and prosperity.
This has led to unprecedented interest and investment in Education, the
Arts and good governance. - This alignment with the UK’s priorities creates a growth
environment for the British Council. To be successful in this, we are
building understanding with our UK stakeholders of Nigeria as an
emerging economy with substantial commercial and development
opportunities as well as the challenges they may be more familiar with.
In this we seek to integrate our approach with that of the wider UK
mission. - This will ensure we develop as well as adopt and use best
practice. We also need rigorous and compliant frameworks to support our
work in areas such as finance, tax & status, security, procurement,
compliance and quality management. - We have new premises in Kano and have a major premises project
under development in Abuja. However, there is still more work to be
done, especially in Lagos and Port Harcourt to ensure our premises and
technology support our brand reputation for integrity, innovation and
professionalism. - We are expanding and scaling up our existing programmes,
contracts and services in the Arts, Education & Society, English
& Examinations and developing offers to fill important gaps such as
in Skills. - We are also working to ensure that we have a good balance of
partnership, customer services and client funded work across all these
sectors. To do all this we need to create the right enabling
environment. In addition to developing the professional and technical
expertise of our staff, we need to support them to build their
relationships within Nigeria, the region and the wider global network.
Accountabilities, Responsibilities and Main Duties
Digital Communications and Social Media:
- Working with all teams, to develop, implement and maintain an
imaginative and comprehensive social media presence for selected
projects using a wide variety of tools, setting ambitious targets and
monitoring success. - Working with relevant people within teams in the SBU in order to
actively contribute to developing and delivering British Council
Nigeria’s ‘overarching’ online presence, enhancing our external profile. - To embed these strategies within the culture of the operation
and actively support colleagues in using a wide variety of appropriate
tools. - Develop and execute plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage.
Identifying and developing engaging online campaigns:
- Identify and execute engaging online creative directions for
British Council’s projects and examination services that will enhance
the council’s online presence and drive online engagement metric
objectives as identified. - Identify, build relationships and pro-actively engage with
influential bloggers, journalists and on-line commentators and media
agencies relevant to our work - Monitor and identify trends in Nigeria social media, market
intelligence and insight to support effective strategies, plans and
audience reach
Website Management:
- Working with local and regional digital team to edit and create
new content for the relevant British Council’s country pages on the
country website with the aim of increasing interactive engagement and
audience reach.
Tracking, analysis and reporting media coverage:
- Compile monthly reports detailing broadcast, tracking mentions ,
trends/engagement levels with analysis of data to inform future online
presence and approach - Provide corporate returns as required on our social media / digital reach, channels, audiences and digital engagement figures
Internal Communications:
- Raise profile of relevant British Council Nigeria SBU internally
through working with project teams through consistent reporting of BC
Nigeria activity on regional intranet, bulletin and other internal
media, updating events calendar, information on directorate, office
information
Equity, Diversity and Inclusion:
- Ensure that planning, delivery and implementation of managed projects are executed in line with British Council EDI standards
Continuous Professional Development:
- Engage in professional networks and continuous professional development to ensure that knowledge and expertise are kept updated.
Key Relationships
- Local communication team
- Relevant key colleagues in the SBUs
- Regional and UK Digital teams
- Suppliers including marketing, communications, PR and events management
- Key partners and customer groups
Other important features or requirements of the Job
The post holder will be expected to travel within Nigeria. As with any
business that experiences peaks and troughs of activity, there is likely
to be a need to work outside office hours from time to time. Occasional
attendance at events during evenings and weekends.
Person Specification
Essential:
Behaviours assessed during interview stage of recruitment process
- Making it happen (more demanding): Challenging myself and others to deliver and measure better results
- Creating shared purpose (more demanding): Communicating an engaging picture of how we can work together
- Working together (essential): Establishing a genuinely common goal with others
- Being accountable(more demanding): Putting the needs of the team or British Council ahead of my own
Behaviours not assessed during recruitment process
- Connecting with others (essential): Making regular opportunities to understand others better
- Shaping the future (essential): Looking for ways in which we can do things better
Skills and Knowledge:
- Communicating & Influencing Level 3
- Analysing Data & Problems - Level 3
- Using technology - Level 3
- Managing Projects - Level 3
Experience
- At least two years’ experience in similar role (covering key elements of this job)
- Proven success in application of social media for business use
Desirable:
- Web site management
- Graphic design skills
Qualifications
- University degree
Desirable:
- University degree in related area and/or post-graduate courses in areas of Marketing, Digital or Social Media
How to Apply
Interested and qualified candidates should:
Click here to apply
Click here to download BC Behaviour (pdf)
Note
- As part of the recruitment exercise, shortlisted candidates will undergo recruitment tests in Lagos or Abuja.
- Interviews will be held in Lagos & Abuja only.
Application Deadline 14th October, 2016 (23:59 UK time)
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